Clearly Filtered vs Brita Elite
The Brita Elite wins on what can be verified and on cost per gallon. Clearly Filtered's long claim list is 'tested to,' not certified, and its filter is far pricier per gallon.
Clearly Filtered markets reduction of 365+ contaminants, but those figures come from non-accredited lab testing; its NSF certification covers chlorine and lead-free materials. The Brita Elite makes fewer claims, but they are genuinely certified.
| 1.0 | Verified Contaminant Reduction35% | 6.0 |
| 0.0 | Total Cost of Ownership25% | 9.0 |
| 8.0 | Certification Independence15% | 10.0 |
| 3.0 | Capacity & Flow Fit15% | 5.0 |
| 5.0 | Practical Fit10% | 7.0 |
FAQ
- Why does Clearly Filtered score low if it claims to remove more?
- Because we credit certifications, not claim counts. Its 365+ figure is lab-tested marketing; its actual certification is narrow. The Brita Elite's smaller set of claims is third-party certified.