Epic Pure vs Brita Elite
Bottom line
In our view the Brita Elite wins on verifiable proof and on cost per gallon. Epic Pure's claims are lab-tested, not certified on an accredited database, so under our rubric they earn no certification credit. Its filter is also pricier per gallon. If Epic certified its claims, its score would rise.
Epic Pure markets reduction of fluoride, lead, PFAS, and more, lab-tested to NSF standards. But 'tested to' is not the same as holding an accredited certification verifiable in a public registry, which is the distinction our whole rubric turns on. The Brita Elite certifies a shorter list, but verifiably.
| 0 certified / 11 marketed | Certified vs marketed contaminants | 10 certified / 9 marketed |
| 0.0 | Verified Contaminant Reduction35% | 9.0 |
| 5.0 | Total Cost of Ownership25% | 9.0 |
| 3.0 | Certification Independence15% | 10.0 |
| 5.0 | Capacity & Flow Fit15% | 5.0 |
| 7.0 | Practical Fit10% | 7.0 |
FAQ
- Is the Epic Pure Pitcher better than the Brita Elite Pitcher (10-Cup)?
- In our scoring the Brita Elite Pitcher (10-Cup) rates 8.4/10 and the Epic Pure Pitcher 3.2/10. In our view the Brita Elite wins on verifiable proof and on cost per gallon. Epic Pure's claims are lab-tested, not certified on an accredited database, so under our rubric they earn no certification credit. Its filter is also pricier per gallon. If Epic certified its claims, its score would rise.
- Is 'tested to NSF standards' the same as NSF certified?
- No, and this is the most common point of confusion. 'Tested to' means a lab checked the product against a standard once; 'certified' means an accredited body lists it in a public registry you can verify. We only credit the latter.