Water filter · pitcher

PUR Plus Pitcher (7-Cup)

An affordable pitcher certified to reduce lead, mercury, microplastics and chlorine, though its 40-gallon filter needs frequent swaps.

4.9

Limited

Composite (0-10), water-v1.0

Confidence: Verified

Total cost of ownership

Cost / gallon: $0.374
~Annual filters: $411/yr

Certifications

Overview

The PUR Plus Pitcher (7-Cup) is a pitcher water filter. It is third-party certified (NSF/WQA) to reduce chlorine taste and odor, lead, mercury. It is also marketed for microplastics, copper, zinc, cadmium, for which we found no accredited third-party certification (so we award no certification credit; this is not a finding that it fails to reduce them). Running cost works out to about $0.374 per gallon.

By the numbers

Certified to reduce: chlorine taste and odor, lead, mercury
Marketed, no certification found: microplastics, copper, zinc, cadmium
Format: pitcher
Cartridge life: 40 gallons
Cost per gallon: $0.374
Annual filter cost (~1,100 gal): $411/yr
Install: pour-through pitcher
Certifications: NSF NSF/ANSI 42; NSF NSF/ANSI 53; WQA NSF/ANSI 53 (lead)

Strengths

+ Certification Independence: 8.0/10

Watch-outs

- Verified Contaminant Reduction: 4.0/10
- Total Cost of Ownership: 3.5/10

Who it is for

· Homes with lead service lines or older plumbing (certified for lead)
· Renters and small households wanting a no-install option

Who should skip it

· Heavy daily use - cost per gallon is high

What to know before buying

· The replacement filter is part PPF951K, rated for about 40 gallons or 2 months, a shorter cycle than longer-life pitcher filters like the Brita Elite.
· It is WQA-certified for lead reduction and NSF-certified to reduce chlorine, mercury, and several other substances per its performance data sheet.
· The filter fits all current PUR and Beautiful by PUR pitchers and dispensers and uses a LockFit design to seat the cartridge.

How it scored

Verified Contaminant Reduction

4.0/10 · 35%

Held NSF/WQA/IAPMO certifications for the contaminants that matter. A claim is not a certification.

+3NSF/ANSI 53 certified for lead ANSF/53 lead - Independently certified to reduce lead under NSF/ANSI 53.
+1NSF/ANSI 42 certified for chlorine ANSF/42 chlorine - Certified to reduce chlorine taste and odor.

Total Cost of Ownership

3.5/10 · 25%

Computed cost per gallon vs the format-class median. The number nobody surfaces.

+2.5Cost per gallon vs class median A$0.374/gal (near class median) - Computed cost per gallon scored against the format-class median.
+1No proprietary cartridge lock-in Bcross-compatible cartridges - Cartridges are sold separately with cross-compatible equivalents.

Certification Independence

8.0/10 · 15%

Certified on the official database vs self-claimed 'tested to' marketing.

+5Certifications verifiable on official database A3 listings - Certifications are listed on the official NSF/WQA/IAPMO database, not just a logo.
+3Per-contaminant reduction disclosed Bperformance data sheet - Publishes percent reduction per contaminant at rated capacity.
·Marketing exceeds certified scope Aclaims beyond certified scope - Marketing emphasizes contaminants the certifications do not cover.

Capacity & Flow Fit

5.0/10 · 15%

Cartridge life and flow appropriate to the format.

+3Cartridge life fits the format B40 gal (norm 40) - Rated cartridge life is appropriate for this filter format.
+2Honestly rated filter life Bgallon rating matches typical use - Months claim matches the gallon rating at typical use.

Practical Fit

7.0/10 · 10%

Install, footprint, and source-water readiness.

+5Install type disclosed Cpour-through pitcher - Install method and difficulty are disclosed up front.
+2Predictable replacement schedule Chonest life rating - Replacement schedule is predictable from the honest gallon rating.

FAQ

What filter does the PUR Plus pitcher use and how often?: It uses the PPF951K filter, rated for about 40 gallons or 2 months of typical use.
Is the PUR Plus filter certified for lead?: Yes, it is WQA-certified for lead reduction and additionally NSF-certified to reduce substances such as chlorine and mercury per its performance data sheet.

Related guides

This score is our opinion under our published rubric, not a statement of objective fact or a lab test of this product. We score what third-party certifications prove; absence of a certification means we found no verification, not that a product fails to perform. Last reviewed 2026-05-29. Scored under water-v1.0. Prices and certifications are re-verified on a cadence; see the methodology for how each rule fires.